Rachel Cravit

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A creative digital marketing professional with background in social media, e-mail marketing, copywriting, website development and project coordination

Knowledge + Skills

  • Strong written and verbal communication skills
  • Advanced knowledge of Facebook, Instagram, Twitter, Pinterest and YouTube
  • Extensive social media management experience, including content development, audience engagement, community building and live event coverage
  • Experienced with Facebook and Instagram ads
  • Experienced with social media analytics, including Facebook Insights
  • Experienced with social media management tools (Hootsuite, Sprout Social and AgoraPulse)
  • Experienced with e-mail marketing, including e-mail design, copywriting, segmentation and automation (advanced knowledge of Mailchimp and Campaign Monitor)
  • Advanced knowledge of WordPress
  • Proficient in HTML5 and CSS3
  • Proficient in Adobe Photoshop and Microsoft Office
  • Knowledge of SEO and Google Analytics
  • Basic video editing knowledge and experience with Adobe Premiere Pro, YouTube, Facebook and Instagram videos
  • Excellent organizational, time management and client service skills

Experience

UJA Federation of Greater Toronto – Toronto, Ontario
Digital Community Marketing Specialist 

August 2017-April 2019
Responsibilities included:

  • Curating and creating daily content for Facebook (over 20,000 followers), Twitter (over 7,000 followers) and Instagram (over 2,000 followers)
  • Developing social media campaign to support UJA’s Global Seder initiative, which raised over $225,000 in just two months; role included copywriting, image sourcing and collaborating with graphic designer on digital assets
  • Providing social media coverage for live events, including UJA’s Walk with Israel 2018 (over 20,000 participants)
  • Initiating, developing and maintaining monthly social media content calendar
  • Providing social media support to stakeholders as well as external agencies
  • Curating, coordinating and deploying two weekly e-newsletters to over 37,000 subscribers
  • Coordinating, proofing, editing and deploying e-mail marketing campaigns on behalf of several departments
  • Developing e-mail templates based on best practices in UX design, making recommendations to graphic design and marketing teams
  • Running A/B testing on e-mail marketing campaigns, identifying areas for improvement
  • Tracking/reporting on social media metrics
  • Responding to comments and inquiries from followers on Facebook, Instagram and Twitter
  • Providing assistance with video editing; managing video content on YouTube, Facebook and organization’s website
  • Regularly updating organization’s blog and website

Sinking Ship Entertainment – Toronto, Ontario
Interactive Coordinator

February 2017-August 2017
Responsibilities included:

  • Conducting QA testing for Annedroids “Compubots Plus” app, nominated for a 2018 Daytime Emmy Award (Outstanding Interactive Media Enhancement to a Daytime Program or Series)
  • Serving as project coordinator for multiple games in development; providing administrative and organizational support to game developers, artists and managers
  • Implementing Asana organizational system throughout department; providing training and support to Interactive team during onboarding process
  • Creating original graphics for assorted media properties, consistent with company branding
  • Managing three Facebook pages with a collective audience of over 36,000 followers
  • Managing Facebook contests and giveaways
  • Providing prompt and professional support to fans on Facebook and Twitter
  • Creating micro-sites for Interactive department games with HTML5 & CSS3
  • Editing video footage for use in promotional materials
  • Maintaining regular updates to company website
  • Authoring user guides for multiple games developed by Interactive department

Web Designer, Social Media Manager & Content Creator – Remote
February 2011-February 2017
Responsibilities included:

  • Creating digital content – including website copy and blogs – for a diverse range of clients in the United States Canada (client list available upon request)
  • Providing social media management and consultation services
  • Designing WordPress sites

St. Joseph Communications – Toronto, Ontario

Online Editorial Assistant – Weddingbells.ca (Internship)
September-December 2012
Responsibilities included:

  • Conceptualizing, researching and producing original content for Weddingbells.ca, including article which received over 100,000 unique page views in two weeks
  • Managing daily engagement with users on Facebook (over 6,000 followers) and
  • Twitter (over 13,000 followers)
  • Creating and managing content through WordPress
  • Promoting content across social media channels

Education

HubSpot Academy – Remote
2018

  • Certificate in Content Marketing

Bitmaker General Assembly – Toronto, Ontario
September 2015

  • Completed three-month program in web development

Seneca College – Toronto, Ontario
January-July 2009

  • Completed multiple courses in digital media applications

References

Available upon request